I provided candidates with four possible choices of title for my music magazine which were Disc-Jockey, Sub Bass, Low Freq and UK Underground. When asked for feed back, my niche audience responded with 'Disc-Jockey' being the most appropriate name for my magazine. This is because it's the none abbreviated form of 'Dj' which directly links to precisely what my magazine is about, however people outside of the niche are probably oblivious to this as proven when I questioned someone outside of my niche as they ranked it the worst choice as they thought it could've been a sport.
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