Thursday, 4 February 2016

Disc-Jockey Target Audience


My magazine focuses on the underground music and clubbing scene. As of this, I am targeting people with ties in this kind of culture, such as students, djs and electronic music producers and generally anyone with an interest in dance music. I would classify my audience as a niche one, as this music scene is ‘underground’ meaning not many people are well aware. To appeal to my target audience I will use lexis and jargons only the niche group will understand, relating to mixing, production and record labels. 

I have focused on a niche audience because a huge part of the underground music and rave scene is about exclusivity and so I want people to feel like they're in an exclusive group when they purchase or follow 'Disc-Jockey'. Also, this niche audience is the one who would most appreciate what 'Disc-Jockey' is about, being the ones most able to take advantage of information provided in the magazine. 

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