Title Names

I provided candidates with four possible choices of title for my music magazine which were Disc-Jockey, Sub Bass, Low Freq and UK Underground. When asked for feed back, my niche audience responded with 'Disc-Jockey' being the most appropriate name for my magazine. This is because it's the none abbreviated form of 'Dj' which directly links to precisely what my magazine is about, however people outside of the niche are probably oblivious to this as proven when I questioned someone outside of my niche as they ranked it the worst choice as they thought it could've been a sport. 

Magazine Double Page Spread: Research and Draft

Magazine Contents Page: Research and Draft

Magazine Covers: Research and Draft

Music Magazine Questionnaire Evaluation

After receiving feedback from my questionnaire, I am able to identify the needs and wants of my niche audience on topics regarding images, sections and colour schemes.

Regarding images, the two highest scoring types were ‘In-Action’ shots such as at events or concerts and solo images focusing an individual. From this, I know that my shoot needs to both take place at an event to capture crowd activity. To combine the two most requested photo types, photos taken just of the dj/producer while performing would cater nicely for my audience.

Scoring 4 out of 5 out of the different section features, an upcoming artists section was the most requested. This means that my audience is current, wanting to know the latest and most relevant information. This section will need to be well researched to ensure accuracy of information as well as to provide content that’s meaningful to the reader that will allow them to expand their music knowledge.

In my questionnaire I wanted to find out what my audience thought the most appropriate colour scheme for a music magazine was. I questioned black and white, black and colour variation and just colour. Out of these, black and colour variation was the highest scoring. This means my audience want the clarity of text over black, but they want colour to disable the magazine looking dull.

I also enquired about appropriate fonts, allowing candidates to choose between Calibri, Adamsky SF, Rockwell and Euphemia. Euphemia was highest scoring to my surprise as I expected Rockwell to be voted higher. However, my audience appreciate the crisp, clear edge to Euphemia as well as its low point perspective. This makes the font clear and easily readable, even when sized accordingly into a magazine.

Lastly, I was intrigued about the relationship my audience wanted to have from writers of ‘Disc-Jockey’ so I asked about formality register. All but one candidate said they’d like the mode of the magazine to be exactly half way between formal and informal. This means the mode I will write in will have some elements of colloquial language however still maintaining a ‘professional’ style of writing.  

Music Magazine Questionnaires

Disc-Jockey Target Audience

My magazine focuses on the underground music and clubbing scene. As of this, I am targeting people with ties in this kind of culture, such as students, djs and electronic music producers and generally anyone with an interest in dance music. I would classify my audience as a niche one, as this music scene is ‘underground’ meaning not many people are well aware. To appeal to my target audience I will use lexis and jargons only the niche group will understand, relating to mixing, production and record labels. 

I have focused on a niche audience because a huge part of the underground music and rave scene is about exclusivity and so I want people to feel like they're in an exclusive group when they purchase or follow 'Disc-Jockey'. Also, this niche audience is the one who would most appreciate what 'Disc-Jockey' is about, being the ones most able to take advantage of information provided in the magazine.